CMT/TV LAND + Jimmy Dean
THE CAUSE: Launching two products is no picnic, but launching two products with entirely different key demos, flights, priorities and message points is just a mouthful. Nevertheless, when Jimmy Dean approached the CMT/TV LAND team, they saw the potential to activate against all targets under the umbrella of a single partnership. Seeking to grow household penetration for frozen UPCs, the client aimed to strike a chord with music fans, highlighting the relevant history of their namesake, while establishing a foothold with families by capitalizing on any co-viewing opportunities.
THE EFFECT: To meet the particular and diverse demands of the Jimmy Dean RFP, CMT/TV LAND responded with a robust proposal comprising concepts designed for success either as singularities or in tandem with each other. Each component, built around relevant content, tackled principal objectives (i.e. buoyant tone, music/award show association, viewing environment) with maximum precision. Incorporating custom content, live events, and giveaways, and accommodating all applicable timeframes, this a la carte menu of options allowed the client to assemble a partnership of requisite scope.
THE EFFECT: To meet the particular and diverse demands of the Jimmy Dean RFP, CMT/TV LAND responded with a robust proposal comprising concepts designed for success either as singularities or in tandem with each other. Each component, built around relevant content, tackled principal objectives (i.e. buoyant tone, music/award show association, viewing environment) with maximum precision. Incorporating custom content, live events, and giveaways, and accommodating all applicable timeframes, this a la carte menu of options allowed the client to assemble a partnership of requisite scope.