THE KICKER |
Design | Copy | Layout | Edit
From July 2014-May 2016, I inherited and oversaw the production of a fledgling internal network marketing mailer in its entirety.
Having been given creative control over content and copy, I took a small e-blast meant to highlight each month's top department achievements and completely rebranded it; changing the look, the scope and even the name.
The articles were expanded to not only cover the latest news in Marketing for the Lifetime® television network, but also new developments in the Ad Sales Partnerships, Digital, Distribution and PR departments as well.
In less than a year, The Kicker grew into a publication distributed both digitally and in print with a 1,000+ subscriber list that included television executives, external media agencies, production companies and creative think tanks.
Select samples are featured below.
From July 2014-May 2016, I inherited and oversaw the production of a fledgling internal network marketing mailer in its entirety.
Having been given creative control over content and copy, I took a small e-blast meant to highlight each month's top department achievements and completely rebranded it; changing the look, the scope and even the name.
The articles were expanded to not only cover the latest news in Marketing for the Lifetime® television network, but also new developments in the Ad Sales Partnerships, Digital, Distribution and PR departments as well.
In less than a year, The Kicker grew into a publication distributed both digitally and in print with a 1,000+ subscriber list that included television executives, external media agencies, production companies and creative think tanks.
Select samples are featured below.
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