JOSEPH LEZZA - WRITER. PRODUCER. MARKETER.
  • Home
  • About
  • News
  • Print
  • On-Air
  • Resumé
  • Contact

THE KICKER

RETURN TO "PRINT"
​Design  |  Copy  |  Layout |  Edit

From July 2014-May 2016, I inherited and oversaw the production of a fledgling internal network marketing mailer in its entirety. 

Having been given creative control over content and copy, I took a small e-blast meant to highlight each month's top department achievements and completely rebranded it; changing the look, the scope and even the name. 

The articles were expanded to not only cover the latest news in Marketing for the Lifetime® television network, but also new developments in the Ad Sales Partnerships, Digital, Distribution and PR departments as well. 

In less than a year, The Kicker grew into a publication distributed both digitally and in print with a 1,000+ subscriber list that included television executives, external media agencies, production companies and creative think tanks. 

Select samples are featured below.
© COPYRIGHT 2022. ALL RIGHTS RESERVED.

  • Home
  • About
  • News
  • Print
  • On-Air
  • Resumé
  • Contact