NBC + Jeep
THE CAUSE: In their run-up to the re-launch of the Cherokee model, Jeep required a partner who could help them address the unique challenges of the campaign. Unlike the more rugged class of SUV associated with the brand, the new Cherokee targeted the “responsible adventurer,” a driver equal parts intrepid and sensible. To do so, Jeep sought association with a franchise that mirrored these brand ideals while providing a platform to reinforce differentiation by showcasing the vehicle’s capabilities.
THE EFFECT: No stranger to a challenge, NBC’s American Ninja Warrior – a seven-time Emmy-nominated competition series - answered the call with a proposal tackling every client hurdle. Boasting a cast of self-made civilian warriors from every walk of life and level of fitness, ANW offered ample expanse to push brand awareness and a catalog of talent with the agility to turn messaging into real-world actuality. This well-built plan of action resulted in a wildly successful half-season partnership with Jeep receiving active and passive in-show placement, a branded course obstacle, host callouts and custom produced content featuring Ninja talent that lived on all screens.
View some of the final elements below!
THE EFFECT: No stranger to a challenge, NBC’s American Ninja Warrior – a seven-time Emmy-nominated competition series - answered the call with a proposal tackling every client hurdle. Boasting a cast of self-made civilian warriors from every walk of life and level of fitness, ANW offered ample expanse to push brand awareness and a catalog of talent with the agility to turn messaging into real-world actuality. This well-built plan of action resulted in a wildly successful half-season partnership with Jeep receiving active and passive in-show placement, a branded course obstacle, host callouts and custom produced content featuring Ninja talent that lived on all screens.
View some of the final elements below!
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