Pride Media + Spotify
THE CAUSE: In the lead-up to June, Spotify set out on a mission to support the LGBTQ+ community by celebrating their biggest moment of the year: Pride Month. Through the launch of a bespoke multimedia hub, the client sought to engage active users and reconnect with those lapsed via bespoke content that reflected the current political climate while aligning with key notables. Looking no further than Pride Media – the most established curator of the community’s dialogue – Spotify requested a three-tiered proposal adaptable to a variety of budgets and customizations.
THE EFFECT: With six titles under its masthead, Pride availed its entire arsenal in a proposal to deliver against client targets in ways only they could. This lineup offered options ranging from turnkey activations around existing relevant content to a tri-layered program featuring influencer-centric custom editorial, display media, experiential events of historical significance and exclusive co-branded playlists to drive subscriptions. Combining Pride’s established relationships with LGBTQ+ activists and the Spotify artist catalogue, this partnership would set the stage for some necessary noise, elevating the trailblazers who set the beat of change and keeping the rhythm for those who dance in their footsteps.
THE EFFECT: With six titles under its masthead, Pride availed its entire arsenal in a proposal to deliver against client targets in ways only they could. This lineup offered options ranging from turnkey activations around existing relevant content to a tri-layered program featuring influencer-centric custom editorial, display media, experiential events of historical significance and exclusive co-branded playlists to drive subscriptions. Combining Pride’s established relationships with LGBTQ+ activists and the Spotify artist catalogue, this partnership would set the stage for some necessary noise, elevating the trailblazers who set the beat of change and keeping the rhythm for those who dance in their footsteps.