The Wall Street Journal + Verizon
THE CAUSE: When most people hear the name Verizon, the first place their mind goes is to their cell phone bill. In seeking to combat that perception, the connectivity giant approached the Wall Street Journal with an RFP aimed at shedding light on their 5G movement, specifically how LTE-powered V2X (vehicle-to-everything) technology is allowing vehicles to talk to their cities…and for cities to talk back. With the call for safety at an all-time high, Verizon sought to reposition itself as building a future with unwavering commitment to its users’ well being. To achieve this, the client’s key objectives were to drive awareness and conversation of their role in innovation, create engagement with video and content and, ultimately, to influence opinion among their key audience: investors, policy makers and tech leaders.
THE EFFECT: With a reputation as the definitive source of news in the worlds of business and technology, the Wall Street Journal answered the “call” with a proposal anchored by its 132-year history of hard-hitting world-renown journalism. Beginning with an immediately actionable presence within WSJ’s topically-relevant editorial, this campaign would then fold in longer-lead elements including a custom-built digital experience housing content designed to inform its audience by breaking open yet another tech-ronym and exposing its tangible impact on the landscape: i.e. less traffic, lower emissions, fewer accidents and lives saved. Culminating at the industry’s defining event, Tech Live 2021, the campaign would leverage WSJ’s established inroads with endemic influencers and provide Verizon with unrivaled access to its niche and exclusive key demographic. By and large, this response detailed, with precision, why Wall Street Journal was the optimal partner through which Verizon could accelerate their journey “beyond wireless.”
THE EFFECT: With a reputation as the definitive source of news in the worlds of business and technology, the Wall Street Journal answered the “call” with a proposal anchored by its 132-year history of hard-hitting world-renown journalism. Beginning with an immediately actionable presence within WSJ’s topically-relevant editorial, this campaign would then fold in longer-lead elements including a custom-built digital experience housing content designed to inform its audience by breaking open yet another tech-ronym and exposing its tangible impact on the landscape: i.e. less traffic, lower emissions, fewer accidents and lives saved. Culminating at the industry’s defining event, Tech Live 2021, the campaign would leverage WSJ’s established inroads with endemic influencers and provide Verizon with unrivaled access to its niche and exclusive key demographic. By and large, this response detailed, with precision, why Wall Street Journal was the optimal partner through which Verizon could accelerate their journey “beyond wireless.”