fyi, + Delta Faucets
THE CAUSE: Delta Faucet Company, an industry leader in home improvement, approached the FYI network as a prospective partner with whom to showcase the diversity and functionality of their hardware catalog. Outside of in-show integrations, the client communicated a vested interest in highlighting contrast from their competitors through solutions that favor creativity over practicality.
THE EFFECT: As part of a broader response proposal, two creative treatments were written to position FYI – a lifestyle network built on the pillars of inclusivity and celebrating the inner enthusiast – as the ultimate partner for Delta. Leveraging two of the network’s biggest talents, these scalable concepts would infuse the client’s product line into custom activations that defied demographic norms and consumer expectations. Unmatched in spirit, FYI laid the foundation for a campaign that, at once, amplified awareness while solidifying Delta as an innovator blurring the boundary between art and craft.
THE EFFECT: As part of a broader response proposal, two creative treatments were written to position FYI – a lifestyle network built on the pillars of inclusivity and celebrating the inner enthusiast – as the ultimate partner for Delta. Leveraging two of the network’s biggest talents, these scalable concepts would infuse the client’s product line into custom activations that defied demographic norms and consumer expectations. Unmatched in spirit, FYI laid the foundation for a campaign that, at once, amplified awareness while solidifying Delta as an innovator blurring the boundary between art and craft.